life:style are one of the UK’s biggest multiretailer gift cards on the market. The home of over 140 brand partnerships, strategically curated on to a range of gift cards targeting Home, Fashion and Food, whilst also allowing complete freedom of choice with their flagship product, the Ultimate gift card.

Not only did life:style offer products for a B2C audience, they utilised their previous experience at Red Letter Days to become prime examples of high quality full service rewards in the B2B space.

Produced at Halo

life:style needed to make more use of their already established brand asset; the colon or as we became to call them
‘The Dots’. 

I designed the identity into a more contemporary style to compete with other simple, bold brands in the gift card market.

When it came to updating the life:style cards, I utilised The Dots as a clear brand signifier on an extremely busy point of purchase. I also used The Dots as a framing device to be more creative on the life:style occasion range. Using playful illustrations to attract attention as well as keep the structure of our most important brand asset.