Talk Club aims to break the stigma surrounding men’s mental health by encouraging open dialogue and promoting a supportive community for individuals experiencing mental health issues.

The organization’s approach emphasizes the power of conversation and human connection in improving mental well-being, aiming to create a supportive environment where men can talk openly about their feelings without fear or judgment.

Produced at Halo

The brand thread of grudge lines and texture all came from Talk Club’s traditional form of promotion, folded paper zines. Talk Club was DIY at it’s core and we wanted to utilise that character by introducing more texture and authentic sources of graphic generation.

All the textures were physically produced by folding paper in the same format as Talk Club’s zines. The idea of the fold became a clear visual metaphor for the community.

Talk Club’s main goal was to produce a digital presence that felt professional but didn’t lose sight of their realistic and grounded beginnings.